DESIGNER
CREATIVE DIRECTOR &
CONCEPTUAL ARTIST

London-based Jonathan Rayson is a graduate from two of the worlds most prestigious fashion and innovation institutions, Central Saint Martins & The Royal College of Art. Holding the title “Master of the Arts in Women’s wear” from the latter, after which he formed his eponymous brand & multidisciplinary design maison. The brands universe is a multi-faceted cinematic exploration of the symbiotic nature between the human form, art & architecture through the physical & digital lenses of sculpture, tailoring & the moving image. Examining how the notion of long-established traditional aesthetics can be challenged, subverted and communicated, as we move towards a catalyst for a more sustainable future of fashion.

 

 

Our ethos is the endeavour to develop an alternative form of luxury. A design aesthetic which seeks to merge the convergence point between new forms of expression at-the intersection between the pristine, multi-dimensional & borderless of the meta world with the beautiful imperfection of the physical realm. 

 

 

A multidisciplinary collective portal to the here and now & beyond, as we continue along a paradigm that’s equal parts artist, futurist & romantic which manifests in the form of statuesque silhouettes with a consciousness of the form, rendered in limitless luxurious fabrications.

 

We believe in bold individuality and romancing the future and all its new possibilities, conveyed through curated collections & concepts in the form of tailored “armour” as immaculate as a second skin. Sensual cocoons & juxtapositions built through an intrinsic sense of avant-garde architectural rigour, an intuitive sense of experimentation & sensuality for a new world.

 

 

“The most beautiful experience we can have is the mysterious. It is the fundamental emotion which stands at the cradle of true art and true science.”

COMING SOON
SKIP INTROLOADING...
Please turn your device to view the page